What are your values?

1

Move fast and drive change.

2

Smash expectations.

3

Be open and honest.

4

Automate intelligently.

Our 'operating principles'  describe the way we work here at Seccl. (We prefer the term ‘operating principles’ to ‘values’, as we think it helps to keep us all grounded in the day-to-day behaviours that we live and work by). 

We try as hard as we can to…

1

Move fast and drive change.

What it means for our technology
Change is at the heart of our iDesign software development approach. We shouldn’t be slave to a list of functional requirements (which can rapidly change) – but instead make sure our technology is flexible enough to quickly accommodate the volatile world we live in.
Everything we build can be improved – and we should encourage and support each other to make our work better and better. 

And we should never, ever let anyone tell us ‘that’s just how it’s done.’

What it means for our team

Some people don’t like change. Our people actively drive it. They’re an adaptable bunch who work fast and don’t shy away from ambiguity.

We realise that today’s brilliant will be tomorrow’s bare minimum, and so we don’t stand still or rest on our laurels. We question everything and challenge the status quo. 

And we like to deliver at pace. Slow and steady is not our style.

2

Smash expectations

What it means for our technology

We want to build and maintain a world-class API. One that’s so easy to use and quick to integrate that developers love and recommend it.

We don’t judge ourselves against our competitors, but instead put our customers at the heart of our product and technology decision-making. We shape our roadmap around them, researching their needs, identifying their pain points and reacting directly to their feedback.

And everything that we ship has to be simple and clear. If it’s confusing, clunky or unclear, then it’s not finished.

What it means for our team

Our products should be so intuitive – and opportunities for self-help so useful and easy to come by – that all but the trickiest problems can be solved by customers themselves. 

But when our customers do reach out to us, we should give them an experience that’s utterly memorable.

We should always try and be remembered for providing a service that’s not only super fast and efficient, but above all human.

We should be empathetic and listen. And we should show that we’re listening by finding ways to wow with individual gestures of kindness. 

3

Be open and honest

What it means for our technology

We’re all about openness. Our API is open. Our roadmap is public. And our dev culture is collaborative.

We know that we can’t build it all, and we don’t want to. 
We should only build in areas where we can win. Where we can’t, 
we’ll partner with those who can – bringing it to our customers in 
an open marketplace.

Whatever we do build will have integration in mind – so that others can customise it however they like, scale it however they want, and take it in new and exciting ways that we can’t even imagine. We want to power an entire ecosystem of innovation.

What it means for our team

You can’t have openness without transparency – both inside and out. Externally, we’ll always be totally transparent about our pricing. We’ll try and set expectations that are realistic and honest. And we’ll admit when we get it wrong.

Internally, we’ll document and share everything. Our board meetings. Our financials. Our slack channels. Everything.

We have a flat hierarchy, where teams aren’t siloed, titles don’t exist and good ideas come from anywhere. No-one should be afraid to speak their mind, and feedback should be honest. But ‘honest’ doesn’t mean harsh. We should always act with empathy.

4

Automate intelligently

What it means for our technology

Our market is built on clunky tech that makes for a frustrating, manual and error-prone customer experience. That’s why we prefer technical efficiency to labour-intensive gruntwork. 

Of course, some manual tasks are inevitable – and you can’t automate something until you understand it. But our engineers should always be on the look-out for ways we can drive efficiency.

We’ll try not to plug gaps with people. Instead, we’ll use the smart, creative and energetic people that we hire to build solutions that are scalable.

What it means for our team

Our culture of automation will empower people to do what people do best – analyse and problem solve. We should all strive to make the mundane aspects of our role redundant – so that we’re free to do bigger, better and more exciting things.

Automation will not only help us become the most efficient business in our market – it’ll also help us to become the most data-driven, too. Every decision we make should be based on insight, not hunch.

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